Relevant Experience
I bring 17+ years of experience across B2B growth, positioning, go-to-market, pipeline development, and commercial leadership.
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My background includes working with founders and leadership teams in SaaS, technology, and other complex B2B environments where growth depends on clearer commercial focus, stronger execution, and better alignment across the business.
1) Enterprise GTM & ABM Leadership
I design and lead go-to-market strategies for B2B SaaS businesses moving into more complex, higher-value sales.
This includes clarifying who the business should really be selling to, aligning messaging to how deals are actually won, and building account-based approaches that support longer sales cycles and multi-stakeholder buying decisions.
2) Fixing Pipeline & Marketing - Sales Misalignment
Most of my work begins when marketing appears busy but revenue is not moving as expected. I diagnose where the pipeline breaks down, whether that’s ICP definition, message-market fit, channel mix, lead qualification, or handover to sales.
The outcome is a shared understanding of what a good lead looks like, where to focus effort, and how marketing and sales work together to improve conversion and deal quality.
3) Adding Value
My experience spans the commercialisation of new technology and AI-led propositions, helping shape how technical capability is translated into market relevance, commercial value, and a stronger go-to-market approach.
This combination of strategic and practical experience allows me to support leadership teams with clearer judgment, stronger commercial focus, and more effective execution as growth becomes more complex.
